“How you do anything is how you do everything.”

How Square Builds

1. Think big, with purpose.

2. Architect a revolution, thoughtfully.

3. Work hard together, and own it.

4. Simplify with empathy.

Chase Happiness by Dave Gamache

People, not users by James Buckhouse

“‘What’s new?’ is an interesting and broadening eternal question, but one which, if pursued exclusively, results only in an endless parade of trivia and fashion, the silt of tomorrow. I would like, instead, to be concerned with the question ‘What is best?,’ a question whose answers tend to move the silt downstream.”

Zen and the Art of Motorcycle Maintenance

Building a Mindful Company by Jonathan Rosenfeld

Jack Dorsey’s 10 Rules

1. Don’t be a jerk.

2. Don’t take anyone for granted.

3. Enjoy the moment.

4. Be honest, always.

5. Be humble.

6. Be kind.

7. Respect people’s wishes.

8. Allow endings.

9. Fail openly.

10. Have an amazing haircut.